Advertisement Task from Mr.Romel


1. Weasel Words

This  advertisement is belong to Weasel Words category because The man says to the woman that she can reduces the risk of gum problems by 88% without actually really making any guarantee in a real life.

2. Avante Garde




This advertisement is belong to Avante Garde category because people want to buy this motorcycle as soon as possible so they can show off that motorcycle to others.

3. Testimonial



This advertisement makes people especially women use LINE as their social media because the handsome and the famous Siwon uses LINE too

4. Wit and Humor


This advertisement makes people laugh and entertain  the watchers hahahaha so clever and smart which are the criteria for Wit and Humor category.

5. Bribery


That advertisement offer 1 month free pay If one person who you recommend use this TV cable is agree to use it and that makes people greedy.


6. Bandwagon




This advertisement makes people think twice to get married earlier which is the one of the criteria for Bandwagon category

7. Facts and Figures



This Advertisement is belong to Facts and Figures Category because that product gives the factual information that the product can kill the bacteria and keep you healthy.


8.  Magic Ingredients


This advertisement belong to Magic Ingredients category because this product riches of natural wheat grains of pollen which makes the hair of the baby shiny


9.  Diversion

Diversion seems to tackle a problem or issue, but then throws in an emotional non sequitor or distraction.                                    
At first, this advertisement showed us video about Indonesian poverty; about children who hunger and people who suffered. But then, it was changing from The poverty issue to more personal one; Campaign. So, from the very first start, this advertisement using diversion.

Agnes Monica and Ari lasso, first was discussing about Indonesian product; about many Indonesian product whose names doesn't show that it is Indonesian product, and give the viewer advice to be proud of Indonesian product. But in the end this advertisement add a little jargon about their product.
10. Transfer
 
Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user 


This advertisement using transfer because this product using flowery effects as positive connotation to shows that the cloth that using this product is smells good.


11. Plain Folks

The suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.


  
This product using ordinary people and shows an ordinary family enjoying their product that shows that this product is  a practical product of good value for ordinary people.


12. Snob Appeal
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.
This advertisement using snob appeal because the product in this advertisement is used by man who wear tuxedo and drive luxurious car that suggest the viewer that this product makes the customer part of an elite group with luxurious life style.



Name : Vidyani Ratna Pertiwi
NPM  : 19613143
Class  : 1SA01

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